Gran Meliá Puerto Rico and
Gran Meliá Cancún

Objective

Meliá Hotels International, S.A. is a Spanish hotel chain founded by Gabriel Escarrer Juliá in 1956 in Palma de Mallorca. The company is one of Spain's largest domestic operators of holiday resorts and the 17th biggest hotel chain worldwide. With the renovation of Gran Melia Cancún and Gran Meliá Puerto Rico, the company aimed to have a new onsite photoshoot for both properties, as well as new marketing materials that supported their brand guidelines. The new photoshoot would feature the property's 5-star amenities with an elegant flair and brand-centric approach. 

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Design Solution

In order to capture the best lighting possible for each location, we secured different areas for the models and talent to be photographed in a variety of scenes, including couples romantic dinner, wedding scene, family playtime building sand castles etc. The brochures were designed with black covers and debossed gold foil to ensure the brand would stand out, as well as ensure consistency in presence in all collateral materials. Gold metallic ink screens were used for double-spread pages to enhance the elegance of the place.​

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Results

Meliá Marketing Team were delighted with the results of the print quality and photography of their brochures. Further usage of their photos included online presence via their website as well.​